Shlomo Benartzi: Saving for Tomorrow, Tomorrow
This featured video is taken from Ted.com and discussing saving in the modern world.
It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?
Shlomo Benartzi studies behavioral finance with a special interest in personal finance. He is co-founder of the Behavioral Finance Forum (www.behavioralfinanceforum.com). The Forum helps consumers make better financial decisions by fostering collaborative research efforts between academics and industry leaders.